UNETHICAL MARKETING OF THE COMPANIES- PRODUCERS OF INFANT FOODS, FEEDING BOTTLES AND TEATS ON THE BULGARIAN MARKET
USUAL
VIOLATIONS AGAINST INTERNATIONAL CODE OF MARKETING OF BREASTMILK
SUBSTITUDES
- Use
of the image of baby on the label of the product;
- No
notice
that
“the
breastfeeding
is
the
best
food
for
the
baby
till
6 months”
/WHA
Resolution
54.2 for
exclusive
breastfeeding/;
- The
logo
and
recommendation
of
the
product
from
Bulgarian
Pediatric
Association
in
violation
of
Guiding
Principals
of
International
Pediatric
Association
/February
2005/. According
those principles “IPA
will not involve itself in endorsement or marketing of products.”
